On behalf of RTL Deutschland, we had the opportunity to design the 360° campaign for RTL Super’s special Christmas programming—where two Christmas movies were shown daily for over six weeks. No other TV network had a bigger Christmas lineup! So: Romantic comedy galore. And to get viewers in the Christmas spirit as early as fall, we developed a campaign featuring superstar Sasha in collaboration with RTL Deutschland. We had him sing, speak, and serve as the inspiration in a festive setting—conceived, filmed, edited, produced, and executed.
Together with carefully selected scenes from over 80 feature films, each around 90 minutes long, we put together a trailer and promotional materials package that’s a treat for the eyes—and above all, the heart. Because at RTL Super, it’s all about emotion.
So: Festive spirit across all channels: TV trailers, radio spots, digital advertising materials such as Image and video ads, print ads, and commercial breaks. We also created additional stories designed to set the mood on promotional islands during the pre-Christmas season. Together with Sasha, who makes frequent appearances there, the campaign slogan “Christmas is going to be Super,” and a consistent “look & feel,” we reinforced the brand’s core values.
