If your potential customers don't understand the added value you can offer them because your processes are complex, or many processes are interlinked and the interplay between them needs to be understood first, then they need an explanatory video.
If you want to automate the onboarding of new employees, internal training, further training or the learning of important safety precautions, you need an explainer video. An entire e-learning system of explainer videos can be easily produced for you according to the modular principle and creates scalability.
If you want to reduce your working hours, preserve your knowledge digitally and sell it in a scalable way, you need explanatory videos to fill your online course with valuable content.
Creates clarity for better decisions
Determine for yourself how you are perceived
Digitize your company
An explainer video ensures understanding, visualizes connections and conveys complex topics in the shortest possible time. In order to convey the content as memorably and comprehensibly as possible, it is meticulously thought through from the ground up and developed in individual elements. It is primarily about imparting knowledge, but if an explainer video also has a strong emotionalizing effect, it is also well suited for sales.
An explanatory video uses a wide variety of media design techniques to explain facts. Visualizations through graphics and animations, filmed speech, gestures and facial expressions of people, the effect of music and sound design, visual language, dramaturgical arcs and other techniques are cleverly combined to explain even highly complex contexts to a specific target group in the shortest possible time.
Through a targeted selection of visual and narrative styles, tone colors and voice profiles, an explainer video creates exactly the effect it is intended to have on the desired target group. In marketing, this helps you to achieve a sharper positioning, in sales to increase turnover and internally to improve the working atmosphere.
„Als führender Crossmedia-Vermarkter des Landes sind wir bei Ad Alliance u.a. verantwortlich für die Entwicklung und Umsetzung zahlreicher medienübergreifender Werbekampagnen und individueller Markeninszenierungen - sowohl in den Umfeldern unserer eigenen Medienmarken von RTL Deutschland als auch denen zahlreicher externer Mandanten. Dabei haben wir mit zunehmend komplexen Themen zu tun, die es für unser eigenes Marketing erfolgreich zu kommunizieren gilt: seien es neuartige Media-Strategien, Einsatz innovativer Technologien, datengetriebene Zielgruppenansprache oder Individualisierung mithilfe von KI. Das Team von Golden Claim hilft uns mit starken Erklärvideos, diese Sachverhalte anschaulich und nachvollziehbar auf den Punkt zu bringen und emotional so aufzuladen, dass wir damit in unserer B2B-Kommunikation begeistern können - und bei einschlägigen Awards bestenfalls noch Auszeichnungen für unsere Cases abräumen. Die aus meiner Sicht größten Erfolgsfaktoren: hohe Beratungsqualität, kreativ-konzeptionelle Exzellenz und partnerschaftliche Zusammenarbeit auf Augenhöhe, die immer wieder Spaß macht!“
Tobias Guter, General Director Marketing, Ad Alliance GmbH
For a good explainer video, we first need a deep understanding of your topic. During an introductory meeting, either at our premises, at your premises or online in a video call, we get to know each other, exchange ideas and clarify content-related and organizational questions. We also set up a schedule to ensure that you have everything on time.
Now our creative teams start developing design, text concepts, animation styles, shooting ideas, storyboards and looks. You don't have to worry about anything and will receive suggestions from us, which we then implement after your approval.
As soon as you are enthusiastic about our layouts, we go into further production and bring the ideas to life. Our specialists animate, design, copywrite, mix and create.
After your approval, we make the final polish, optimize and polish image and sound levels in our special studios and then deliver the finished videos to you in the highest possible and modern quality standards via our distribution servers.
As designers, media designers, engineers, directors and art lecturers, we are professionally trained.
We have been working full-time in trailer and advertising video production for several decades and have received numerous awards for our work.
With our hybrid office, our photo, video and sound studios, editing and grading suites and post-production servers all under one roof in Cologne Bickendorf, we are extremely agile and always personally available.
An explanatory video explains complex relationships in an individual way. There are different styles, different lengths, different target groups and requirements, so each case must be considered and calculated individually. Please contact us for a non-binding quote!
The actual time required to produce an explainer video depends on the individual case. As different as the styles can be, they are often just as time-consuming to realize. Please contact us for an exact calculation.
The style in which your explainer video should be designed depends on many factors. For it to work optimally, it should be customized and individually developed by experts. We will be happy to advise you and are guaranteed to find a suitable solution for your case.