What impression do you want to create when you come into contact with a format brand? How does it feel? What exactly characterizes it? A professionally produced TV or cinema trailer helps to define or sharpen the image of a brand and position it on the market. If it is presented in a high-quality, attention-grabbing trailer, it also comes across as higher quality and more trustworthy. At the same time, a good format trailer always contributes to the umbrella brand and enhances it accordingly.
A new feature film, a new series, a planned show event - for a successful launch, people need to know about it in advance. A well-made and frequently shown movie or TV trailer helps to make a brand, a topic or a message known to the general public in a positive way. Especially for new brands or special programs that are not yet anchored in the target group's consciousness, a trailer can be an effective means of generating attention.
Trailers can be tailored to broad or pointed, specific target groups to appeal to their needs and desires. When a trailer appeals to the right emotions in a personalized way, it is more likely to trigger the desired behavior (e.g. tune in, buy a ticket, subscribe).
"I love this show!"
"Oh yes, I've seen it too. Shall we watch it together tomorrow evening?"
"The two of them always ask the right questions."
...in just a few seconds - a task that a well-produced trailer can master. A TV trailer, movie trailer or teaser is a short, audiovisual advertising medium that serves to promote a series launch, a feature film, a live sports event, an event or a TV show in an emotional way. It works by attracting viewers' attention in a concise and appealing way, arousing their interest and encouraging them to find out more or take a certain action (such as switching on the TV channel at the desired time).
An effective trailer appeals to viewers' emotions and creates a deeper connection to the brand, turning interested viewers into viewers and viewers into fans.
Trailers, especially movie trailers, are often true works of art. TV and movie trailers use visual effects, language, sounds and music to arouse emotions and create a pre-defined mood. Creative techniques such as breaks, tempo changes, suspense or cliffhangers keep the viewer's attention and ensure that the message sticks. With special color corrections ("looks"), eye-catching sound effects or wordplay in language or typography, they become masterpieces that really make brands shine. Even before what has been announced has finally arrived, people are already talking about it.
A trailer usually ends with a clear call to action, such as "Stream now!", "Try now for free" or "Don't miss out!". A trailer also always gives a clear release or broadcast date and time to provide viewers with orientation.
A TV trailer is usually between 10 and 90 seconds long. Feature films, on the other hand, last around 120 minutes. The limited time forces you to communicate clearly and to the point. Key visuals, beauty shots or striking statements by the actors as well as "money shots" must be carefully put together and combined with good editing without spoiling anything.
"The creatives at Golden Claim know exactly how to make a trailer or social media spot eye-catching and produce it reliably and efficiently. In this way, even the complex content of documentary formats, with which the ZDF family of channels fulfills its information and education mandate, is sold in an understandable and at the same time effective way."
(Tino Windisch, Audience Development IGS, Paid Media, ZDF)
A good trailer needs a good briefing. After all, it should not only reflect personal taste, but also help to achieve business goals. That's why our producers ask the right questions before the first cut in order to save unnecessary correction loops and therefore costs. For more complex productions, where not everything can be clarified in advance or during our strategy consultation, they are always on hand to provide advice and exchange ideas.
With simple content trailers for individual episodes of a series season that has already been filmed, it is relatively simple - but with image or highlight trailers for entire channel or format brands that are still in production and coordination with numerous stakeholders, it quickly becomes complicated. Structured collection, saving and viewing of all existing files is essential. Our high-end server landscape, which is also used for the production of entire television programs, ensures highly efficient processes for reliable delivery on the desired dates.
In order to create the maximum feeling, you first have to feel it yourself and let the vision emerge. To do this, we dive in, sift through existing material, fillet and sort. Together with the answers from our briefing, we develop a concept from this, which we present to you together with initial music and text ideas. Only after approval do we move on to production.
This is where the vision is brought to life. Our experts cut, write and tinker until the first rough cut has been created. After approval by the customer, they also take on the fine editing and guide the productions through the further production steps with our image and sound specialists.
In our EBU and ITU-compliant special studios, the image and sound tracks of a trailer are edited, optimized, polished and refined separately until they have achieved maximum emotional impact and can then be reassembled.
After acceptance and approval of all advertising material by the customer, we create the broadcast files according to the technical specifications of the broadcaster or streamer and deliver them via the desired channel. On request, we can provide our own distribution servers for this purpose.
As designers, media designers, engineers, directors and art lecturers, we are professionally trained.
We have been working full-time in trailer and advertising video production for several decades and have received numerous awards for our work.
With our hybrid office, our photo, video and sound studios, editing and grading suites and post-production servers all under one roof in Cologne Bickendorf, we are extremely agile and always personally available.
As it is not only the length of a trailer that is decisive, but above all the complexity of the task, it is necessary to calculate individually. We offer price models on a daily rate basis as well as flat rates, retainers and mixed calculations. Please contact us for a non-binding offer. Thanks to our many years of experience, we can also provide you with good advice in this area.
The actual time required depends on the type and scope of the production and its planning. As we have specialists in the team for each production step who work in parallel, we can also realize high-quality productions in extremely short time frames. For example, for live sporting events, elections, image campaigns or surprising events of public interest.
Where can I watch your trailers? You can find current productions in their "natural habitats" on RTL+, RTL, VOX, ntv, GEO, RTL Crime, ZDFinfo, YouTube, Instagram, Facebook and TikTok as well as our own social media channels. On request, we will also be happy to put together a customized reference package for you to view.