What impression do you want your audience to have? How does your format feel? What makes it unmistakable? A professionally produced TV or cinema trailer is far more than just advertising - it defines and sharpens the image of your format brand and positions it clearly in the market. Presented in a high-quality, attention-grabbing form, your offer automatically appears more valuable, relevant and trustworthy. At the same time, every strong format trailer also contributes to your umbrella brand and strengthens it in the long term.
Whether it's a new series, feature film premiere or show event - success begins long before the first broadcast. People need to hear about it early and get excited about it. A well-made and cleverly placed TV or cinema trailer ensures that your topic becomes visible and builds positive awareness. Especially for new brands, formats or special programs, the trailer is an indispensable tool for generating attention and arousing interest.
Trailers can be designed flexibly - broadly or highly specifically tailored to a particular target group. With the right approach and strong images, they appeal specifically to the emotions and needs of your desired viewers. This not only increases reach, but also conversion: switch on, buy a ticket, take out a subscription - your trailer makes the difference.
"I love this show!"
"Oh yes, I've seen it too. Shall we watch it together tomorrow evening?"
"The two of them always ask the right questions."
Grabbing people, touching them and arousing their curiosity in just a few seconds - that is the art of a well-produced TV or movie trailer. Whether it's a series launch, feature film, sporting event or big show: a trailer is your emotional letter of invitation to your audience. It attracts attention, whets the appetite for more and ensures that your format is watched exactly when it counts.
An effective trailer does not skim over the surface - it triggers emotions and builds a real connection to the brand. This turns interested parties not just into viewers, but into fans who look forward to your format and actively follow it. It creates anticipation, increases identification and brings your brand to life. Because those who are emotionally moved don't just stick around - they come back!
TV and movie trailers are small works of art: strong images, pointed language, gripping music and sound effects create a precise mood and stay in the mind. Creative techniques such as suspenseful arcs, cliffhangers or stylistic breaks keep attention high and anchor your message. With a clear look, fine sound design and clever typography, your trailer becomes a real brand statement - and gets people talking even before the launch.
At the end there is always an unmistakable invitation: "Stream now", "Don't miss", "Watch from... watch" - precise call-to-actions provide orientation and encourage your target group to tune in, buy or subscribe. This turns attention into concrete reach.
A TV trailer only has 10 to 90 seconds to get to the heart of the matter - whereas a feature film often has over two hours. This brevity is not a disadvantage, but a strength: it forces clear, precise communication. We condense key visuals, strong quotes, striking scenes and emotional money shots into a gripping, pointed experience that leaves you wanting more - without giving too much away. This way, your message sticks and ensures maximum impact in minimum time.
"The creatives at Golden Claim know exactly how to make a trailer or social media spot eye-catching and produce it reliably and efficiently. In this way, even the complex content of documentary formats, with which the ZDF family of channels fulfills its information and education mandate, is sold in an understandable and at the same time effective way."
(Tino Windisch, Audience Development IGS, Paid Media, ZDF)
An effective trailer needs a well thought-out briefing. It should not only appeal to your taste, but also precisely support your business objectives. That's why our producers ask the right questions before the first cut to understand your expectations and avoid unnecessary correction loops and costs. For more complex productions, we are of course always on hand to advise you and exchange ideas.
With simple content trailers - such as for individual episodes of a filmed season - handling is usually straightforward. But when it comes to image or highlight trailers for entire channel or format brands, things often become more complex: materials from different sources, multiple stakeholders, ongoing coordination. This is where our structured collection, viewing and saving of all files ensures an overview and efficiency. Our high-end server solutions - tried and tested in large-scale TV productions - guarantee reliable processes and punctual deliveries.
A trailer has to make you feel - so we have to feel it ourselves first. We sift through your existing material, sort it, analyze it and develop initial ideas from it. The findings from the briefing are used to create a concept, which we present to you together with initial music and text suggestions. After your approval, we start the actual production.
Now the vision becomes reality: our experts cut, write, set to music and polish until the first rough cut is ready. After your feedback, we move on to the final cut. Image and sound specialists ensure that everything is perfectly coordinated - right through to the final dramaturgy that evokes emotions and makes your brand shine.
In our specialized studios, image and sound are edited separately at the highest technical level. Color correction, sound design and fine editing ensure that your trailer not only looks professional, but also gets under your skin. Everything is optimized, polished and finally reassembled - for a result that impresses.
After your final approval, we create the ready-to-broadcast files exactly according to the technical specifications of the broadcaster or streamer. We deliver these via the desired route - on request also via our own secure distribution servers. So that your trailer is not only convincing, but also technically on point.
Golden Claim is more than just an agency. We are a well-coordinated team of designers, media designers, producers and directors who have one thing in common: a passion for moving images - and the craftsmanship behind them. Professionally trained, multi-award-winning and always with a clear eye for what your brand really needs.
In short: we know what we do. And for whom we do it.
We have been on the stages of television, advertising and streaming for over 35 years. We know how to create goosebumps in 30 seconds - and have accompanied countless board members, celebrities and companies in front of our cameras. From TV stations, NGOs and start-ups to large corporations.
With our own studios for image, sound and editing, we are extremely agile - and at the same time extremely reliable. This know-how flows into every consultation. So that your strategy is not only well thought out, but also directly implementable.
Whether camera, sound, animation or text: We work with a well-established network of top professionals from the film, TV and advertising industries. This allows us to react flexibly to your requirements - quickly, to a high standard and precisely tailored. Our network is your shortcut to the best solution.
Golden Claim is more than just an agency. We are a well-coordinated team of designers, media designers, producers and directors who have one thing in common: a passion for moving images - and the craftsmanship behind them. Professionally trained, multi-award-winning and always with a clear eye for what your brand really needs.
In short: we know what we do. And for whom we do it.
We have been on the stages of television, advertising and streaming for >35 years. We know how to create goosebumps in 30 seconds - and have accompanied countless board members, celebrities and companies in front of our cameras. From TV stations, NGOs and start-ups to large corporations.
With our own studios for image, sound and editing, we are extremely agile - and at the same time extremely reliable. This know-how flows into every consultation. So that your strategy is not only well thought out, but also directly implementable.
Whether camera, sound, animation or text: We work with a well-established network of top professionals from the film, TV and advertising industries. This allows us to react flexibly to your requirements - quickly, to a high standard and precisely tailored. Our network is your shortcut to the best solution.
A TV trailer is the ideal format for emotionally staging and clearly communicating program content of all kinds. It has proven particularly effective for series, feature films, shows, sporting events, documentaries or special programs that are intended to arouse curiosity and anticipation in the audience.
However, entertainment channels, special interest formats, streaming platforms and cinemas also benefit from professional trailers to make program highlights visible and stimulate viewers to tune in.
So that we can produce your trailer precisely and efficiently, we need materials that are as complete and well-prepared as possible in advance: video material / footage, logos, graphics, text elements, voiceover texts, music rights and CI guidelines (fonts, colors, design specifications).
Depending on the project, broadcast content, stills, teaser assets or mood boards can also be helpful in achieving the right look and feel.
Don't worry: we discuss with you in detail what is actually needed and help you to structure and compile it. In this way, we ensure that you end up with a trailer that conveys your brand perfectly - without unnecessary delays or duplication of work.
The duration depends heavily on the type, scope and complexity of your trailer. Thanks to our experienced specialists, who work in parallel and efficiently in all production steps, we can even realize high-quality productions in very short time frames - for live sports events, elections or special programming, for example.
For plannable projects, we work with you to create a clear schedule that is realistic and binding. Simply contact us - we will advise you transparently on what is possible and in what timeframe.
The costs depend heavily on the complexity and scope of your trailer - not just its length. Factors such as material preparation, editing costs, music rights, language versions or animations influence the budget.
That's why we calculate individually and transparently. We offer flexible pricing models: daily rates, flat rates, retainers or mixed calculations to suit your requirements and budget. Simply get in touch with us. We will give you honest advice and will be happy to provide you with a non-binding, tailor-made offer.
We attach great importance to ensuring that your trailer is not only professionally produced, but also authentically represents your brand. That's why we always start with an intensive briefing in which we want to understand your goals, target groups and the desired brand image in detail.
Together, we analyze your corporate identity, existing material and the special features of your format. On this basis, we develop a tailor-made concept - including mood, music and text ideas - which we coordinate with you before production.
Throughout the entire process, we ensure clear approval steps and correction loops so that you can make sure that everything fits. Our experienced creatives and producers know how to make brand values visible and tangible - so that your trailer not only stands out, but strikes exactly the right note.
Yes, with pleasure. We have a lot of experience with multilingual and international adaptations - whether for European markets, global campaigns or specific target groups within a country.
We not only take care of professional translations and subtitles, but also native speakers who strike the right tone. Music, text, graphics and timing are adapted as required to make the trailer convincing and authentic in every language.
Yes, at any time. We see trailer production as a collaborative process in which your perspective and your knowledge of the brand, format and target group are indispensable. We are flexible and can work both largely independently and in close cooperation with you.
During the briefing, we define the goals and framework conditions together. During production, you will be given an insight into the concept ideas, music and text suggestions as well as the rough cut. Your feedback is actively incorporated into the next steps.
In this way, we ensure that the finished trailer meets your expectations exactly and represents your brand in the best possible way. Transparent communication and fixed coordination deadlines ensure a structured, professional process.
You can find current productions in their "natural habitats" on RTL+, RTL, VOX, ntv, GEO, RTL Crime, ZDFinfo, YouTube, Instagram, Facebook and TikTok as well as our own social media channels. On request, we will also be happy to put together a customized reference package for you to view.