Before the first camera rolls, before the first sentence is written, we ask the crucial questions: What do you really want to say? Who do you want to reach? And how will your message stick?
Our strategy consultancy is not a meeting with PowerPoint, but a creative sparring session. We listen, think - and go further. Together, we develop a well-founded concept that not only fits your brand, but also strikes the right note for your target group.
Whether it's a TV trailer, social clip or image film: without a strategy, it's all just noise. With it, it will be loud, clear and unforgettable.
Put clarity before creativity - and start with a strong foundation.
In our strategy consulting, we take time for the essentials: Your goals. Together we define the right video format for you - whether TV trailer, SoMe spot or image film. You get a clear overview of the costs, schedule and effort required - without any nasty surprises.
You gain certainty: Which style is rightWhat is the real benefit of the measure - and where are the potential risks? We discuss opportunities, variants and alternatives openly and transparently.
So you don't start with question marks, but with a clear concept that works - creative, strategic and precisely tailored to your brand!
It all starts with an intensive workshop - with our experienced senior consultant and the right people on your side. Whether in person with us in Cologne, at your premises or digitally via call: The main thing is that the right people are at the table.
You introduce yourself and your company - we listen carefully. What is your vision? Where are you right now? What are your goals, challenges and special features? Together we take a deep look at the status quo.
With over 35 years of experience in TV and video production, the next step is to analyze all relevant factors: Your target group, your brand, your corporate culture, existing video material, corporate design, subject areas and locations.
The result is not a gut feeling, but a well-founded, tailor-made recommendation: the right format, the right style, the realistic schedule - transparently calculated and tailored to your budget. All of this in a compact and visual presentation that you can work with straight away.
Strategy with substance - so that you are on solid ground right from the start.
Golden Claim is more than just an agency. We are a well-coordinated team of designers, media designers, producers and directors who have one thing in common: a passion for moving images - and the craftsmanship behind them. Professionally trained, award-winning and always with a clear eye for what your brand really needs.
In short: we know what we do. And for whom we do it.
We have been on the stages of television, advertising and streaming for >35 years. We know how to create goosebumps in 30 seconds - and have accompanied countless board members, celebrities and companies in front of our cameras. From TV stations, NGOs and start-ups to large corporations.
With our own studios for image, sound and editing, we are extremely agile - and at the same time extremely reliable. This know-how flows into every consultation. So that your strategy is not only well thought out, but also directly implementable.
Whether camera, sound, animation or text: We work with a well-established network of top professionals from the film, TV and advertising industries. This allows us to react flexibly to your requirements - quickly, to a high standard and precisely tailored. Our network is your shortcut to the best solution.
The workshop itself usually lasts between 2 and 4 hours, depending on the complexity of your topic. You should allow around 5-7 working days for the evaluation and concept development - then you will have our recommendation in a structured and presentable form.
Ideally, you will have an insight into your corporate goals, your current communication and existing video or image material. If you already have a brand strategy, CI guidelines or target group analyses - please bring them along. Everything else will be determined during the meeting.
In order for us to make real strategic progress, the key people should be at the table - in other words, those who can help make decisions in terms of content and finances. Experts from marketing, HR or PR are welcome - the decisive factor is that it doesn't ultimately come down to responsibilities.
Yes, with pleasure. Our team is international and has already worked for many English-speaking clients. We can carry out the entire process - from the workshop to the final presentation - entirely in English on request.
As a rule, you will receive your customized concept presentation within 5 to 7 working days. If you need it particularly quickly: We are flexible - just contact us.
Of course. Our concept is not a rigid construct, but a proposal with room for maneuver. We can consider requests for changes, additions or new ideas at any time - preferably in a direct exchange so that it remains tailored to you.