Commercial

Makes products & brands tangible  
Anchors product & brands in the mind
Arouses real buying impulse

Convince emotionally. Become visible. Take off.

We bring your offer to life. Instead of abstract features or interchangeable advertising promises, we show real emotions, clear benefits and an unmistakable attitude. We translate your brand message into strong images and sounds that work - so that your target group understands, feels and remembers.

An advertising spot puts your offer in the spotlight, makes it tangible and tangible and ensures that it sticks in the minds of your target group in the long term. Especially if you want to reach the mass market, if your brand needs attention or if you want to pick up cold target groups emotionally: A strong commercial turns strangers into prospective customers.

It clearly sets you apart from the competition, creates reach and awareness - and conveys exactly the feeling you want your customers to experience when they buy. This is how a product becomes a real brand with character. 

Only those who are visible can be elected. Only those who touch remain in people's minds. That is exactly what we deliver.

What a commercial does for you

A good commercial is more than just a moving image - it is your emotional door opener to the customer. It links your product directly with positive emotions and ensures that your brand makes the strongest possible impression. A good commercial whets the appetite for the product, triggers buying impulses and activates your target group.

A TV commercial has additional benefits: it ensures that your company is perceived as large, successful and trustworthy. It conveys exactly the feeling you want your customers to experience when making a purchase - and makes it tangible beforehand.

A good commercial thinks and feels: It picks up your target group where they are and seduces them with images, music and stories that stick with them. It turns attention into interest, sympathy into desire and a "maybe" into a "right now". The result is not an interchangeable advertising video, but a real impulse that influences purchasing decisions and shows your brand in the best light - professional, approachable and unmistakable.

Boy licks cream from blender

How her idea becomes a commercial

We think along and ahead. Our aim is not just to implement your idea, but to turn it into an experience that will be remembered. To achieve this, we combine craftsmanship, technology and creativity - always with the aim of getting your message across to your target group clearly, convincingly and to the point.

Creation & Concept

Together with you, we develop the feeling that your customers should associate with your offer. This results in a clear concept: how exactly do we create this emotion? We plan the entire production - including organization, casting, location scouting, props, CGI or AI integration.

Production

During production, we put your concept in the limelight and create all the necessary image and sound recordings - precisely, creatively and efficiently. We make sure that your message has the right impact during filming and that the foundation for strong storytelling is laid.

Post-production

In post-production, this becomes your finished commercial: We curate, edit and refine the material with loving attention to detail until the desired feeling is not only visible, but tangible. After your approval, we will package the film for all relevant channels - whether YouTube, TV, cinema or social media. You receive a tailor-made commercial that works and makes your brand shine.

Why you have the right partner at your side with us

Golden Claim is more than just an agency. We are a well-coordinated team of designers, media designers, producers and directors who have one thing in common: a passion for moving images - and the craftsmanship behind them. Professionally trained, multi-award-winning and always with a clear eye for what your brand really needs.

In short: we know what we do. And for whom we do it.

Experience

We have been on the stages of television, advertising and streaming for over 35 years. We know how to create goosebumps in 30 seconds - and have accompanied countless board members, celebrities and companies in front of our cameras. From TV stations, NGOs and start-ups to large corporations.

Know-How

With our own studios for image, sound and editing, we are extremely agile - and at the same time extremely reliable. This know-how flows into every consultation. So that your strategy is not only well thought out, but also directly implementable.

Network

Whether camera, sound, animation or text: We work with a well-established network of top professionals from the film, TV and advertising industries. This allows us to react flexibly to your requirements - quickly, to a high standard and precisely tailored. Our network is your shortcut to the best solution.

Golden Claim is more than just an agency. We are a well-coordinated team of designers, media designers, producers and directors who have one thing in common: a passion for moving images - and the craftsmanship behind them. Professionally trained, multi-award-winning and always with a clear eye for what your brand really needs.

In short: we know what we do. And for whom we do it.

Experience

We have been on the stages of television, advertising and streaming for >35 years. We know how to create goosebumps in 30 seconds - and have accompanied countless board members, celebrities and companies in front of our cameras. From TV stations, NGOs and start-ups to large corporations.

Know-How

With our own studios for image, sound and editing, we are extremely agile - and at the same time extremely reliable. This know-how flows into every consultation. So that your strategy is not only well thought out, but also directly implementable.

Network

Whether camera, sound, animation or text: We work with a well-established network of top professionals from the film, TV and advertising industries. This allows us to react flexibly to your requirements - quickly, to a high standard and precisely tailored. Our network is your shortcut to the best solution.

34 x International Eyes & Ears Award
1 x ADC Award
1 x German Design Award

FAQ

How long does it take to produce a commercial?

Depending on the size and complexity, the time frame ranges from one week to several months. We keep you constantly and transparently in the loop throughout the entire project - so that you know where we stand at all times.

What do I need to create a commercial?

Basically, you need an offer (product or service) that can be advertised.

Ideally, you also already have a marketing and media strategy. It is important to have a clear vision: What should the commercial achieve? How do you want to position your product or brand?

What else do you need? Openness to creative ideas so that we can get the best out of your offer. Sometimes unorthodox methods and ideas are just the ticket!

Who should take part in the project?

People with decision-making powers should be involved so that we can work quickly and efficiently. Your experts from marketing, HR or PR are very welcome - the main thing is that there are clear responsibilities and short decision-making paths. In this way, we avoid unnecessary loops and work together to ensure that your project reaches its goal smoothly and on time.

How much am I involved in the process / do I have a say?

Just the way you want it. In principle, we listen to all your wishes and ideas. We will advise you at every step as to whether it makes sense from our point of view as video experts. And, of course, you always have the final say.

How time-consuming is the production of a commercial for me as a managing director or marketing manager?

It all depends on how intensively you want to get involved and collaborate. You are welcome to visit us in our studios throughout the entire process. Alternatively, we have digitized our processes so that you can follow, assess and approve all steps from the comfort of your smartphone or laptop.

Can the commercial also be created in English?

Yes, with pleasure. Our team is international and has already worked for many English-speaking clients. We can carry out the entire process - from concept to final product - completely in English if required.

How do I know that you can really do that?

Take a look at our projects and see for yourself. Our team has over 35 years of TV and video experience, has already received 36 awards for this and works for major brands such as RTL, ZDF, Viva con Aqua and REWE. If we do see limits, we communicate this transparently in advance.

What happens after the commercial has been created?

After the final approval - including a large presentation if you wish - we hand over all files and assets in the desired formats, perfectly prepared for all purposes. On request, we can archive your material carefully and securely so that it is always available as a backup or can be used seamlessly for future productions.

We would of course also be delighted to receive a positive Google review after the project has been completed and to be commissioned again.

Arrange a free initial consultation now!