Sustainability Week 2025

Client 

Media Group RTL

Order 

Sustainability begins in everyday life - with small decisions that can make a big difference. For RTL's Sustainability Week, we developed a cross-media campaign consisting of TV, digital and radio spots that rethink everyday routines. With clear imagery, emotional storytelling and a minimalist design, the spots raise awareness of topics such as saving water, the value of plants and a mindful approach to food. Concise, approachable and with a lasting effect.