Everyone knows it and everyone finds it annoying (if it's bad and not from Golden Claim) - advertising. But what is sometimes annoying for consumers is essential for corporate marketing. We live in an age in which advertising is omnipresent. You're watching a video on YouTube and suddenly there's a break at the most exciting moment: advertising. Often two ads are shown at the same time and if you want to keep watching your video, you have to stay on the ball.
YouTube advertising is an important component of digital marketing, as it enables many companies to present their products and services to a wide audience. Over two billion people worldwide actively use the video platform, making YouTube the largest (constantly growing) platform for video content. Every target and age group is represented here - so advertising on YouTube is a very effective way to promote your products and services. This platform has numerous advantages. The most important factor is the immense reach. YouTube is not only a platform for videos, but also a search engine. Many users actively search for content that interests them and if you are present with your product or your advertising in this environment, you can gain new customers. Another advantage is that you can precisely define your target group on YouTube. It is possible to filter according to demographic characteristics, interests and behavior - so you can ensure that your advertising reaches the right people. YouTube also offers comprehensive analysis tools: How many people have seen your ads? How did they react to them? Is your call-to-action working? You can see all these factors and use this data analysis to optimize your campaign.
Several types of ads can be placed on YouTube and each format has its advantages. One of the most common formats is the TrueView ad. These ads (also called skippable video ads) appear before, during or after a video. Users can skip them after five seconds. Bumper ads are short, non-skippable ads and last a maximum of six seconds. Overlay ads appear as semi-transparent banners at the bottom of the video. And then there are the sponsored info cards. These cards appear during the video and advertise products that usually match the content of the main video. Each format has its own strengths - which one you choose depends on your goals.
YouTube advertising is a relatively inexpensive way for companies to achieve awareness and reach. If you reach your target group, you will increase brand loyalty and boost sales figures for products or services. With the different formats and the right strategies, you will achieve your marketing goals. If you're not sure what's right for you, don't hesitate to contact us: We can help you!