Screencast (screen recording or screen capture)

In a world where complex issues need to be communicated quickly and transparently, the so-called screencast is a frequently used media tool. It is a video recording of your screen (computer or cell phone) and documents everything that happens on your monitor in real time - movements, clicks and, of course, audio. A distinction is made between screencasts in the narrower sense, i.e. videos that are available on the Internet over a long period of time and can be accessed as often as required, and screen recordings that are transmitted in real time. The latter tend to be summarized under the term desktop sharing. The technical difference is marginal.

Screencast videos can often be found on YouTube in the form of tutorials. However, they are also becoming increasingly popular for training purposes - for example, to convey complex processes or content to new employees - on the company intranet. Screencasts can be used to share information quickly and with comparatively little effort. Viewers can see step by step what you are doing. This makes it easier to understand complex topics. Screencasts are therefore very useful for video marketing and film production: software can be explained and shown with instructions, online courses can be created and products can be presented.

Screencasts can now be created with any computer or smartphone, as the function to make a screen recording is integrated into every device. However, there are also free and paid software and programs that can help you with this. Here are a few popular examples of screencast software: Camtasia, Lumen, OBS Studio, ScreenFlow, Screencast-O-Matic or Snagit. Most of these tools have a simple and intuitive user interface.

Most screencast videos are supported with a commentary function on the audio level and subtitles on the video level: The "screencaster" explains what he is doing - this makes your screencast more interactive and "personal".

The advantages of a screencast are obvious: on the one hand, the visual explanation of content, because people learn better when they are "served" something visually. On the other hand, it saves time. Instead of reading long texts that require full attention, you can "snack" on what you want to learn in between.

Screencasts have a wide range of applications:

• Education: Teachers use screencasts to explain content to their students.

• Marketing: Companies use them to present products or provide tutorials.

• Technical support: Screencasts help to solve common problems and provide instructions.

• Software demos: Developers show how their software works.

Conclusion

Screencasts are an extremely useful tool, an effective means of conveying information visually and audibly. They are quick and easy to create and have numerous benefits. Whether you work in education, marketing or technical support, screencasts can help you communicate your message clearly and comprehensibly.

Do you need more information or help with your screencast? Then get in touch with Golden Claim - we will be happy to help you implement your project!  

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