Companies and organizations looking for highly qualified and motivated new employees are increasingly turning to recruiting films (to recruit sb - jdn einstellen / Recruiting - Personalbeschaffung). This marketing measure can be used to ensure that a company's personnel requirements are met.  

A recruiting film is a marketing strategy with which a company presents itself as an employer via its social media channels (and beyond). The aim is to attract potential applicants and encourage them to apply to the company. The recruiting film shows what the company has to offer and why it is a desirable place to work.  

Typically, the recruiting film combines employee stories, workplace scenes and company values to create a clear message for job seekers. In a world where many companies are competing for the best talent, a well-made recruitment film can make all the difference. It taps into the emotional factors of a potential employee, shows the benefits of working for the company and highlights its unique selling points. These personal insights can create an emotional bond with applicants in advance and motivate them to want to get the job. A well-made recruitment film should convey the feeling of what it is like to be part of the future team.  

There are many places where you can use recruiting films. They are usually distributed via the company's own social media channels. However, they can also be distributed via careers pages, job fairs or newsletters. The choice of channels depends on the target group you want to reach with your video or campaign.

Conclusion

Recruiting films are important because they attract the attention of applicants and are an effective tool for attracting new talent.  

The company is presented in the best possible light to attract the right applicants. With a well-thought-out concept and appealing film material, people's attention can be captured. Creating such a film requires planning and creativity. A recruiting film should always remain authentic and show the corporate culture. This creates a connection with potential employees and convinces them to become part of the team.

Do you need a recruiting film that gets you the best and most motivated applicants for your job? That arouses curiosity and interest in your company? Then get in touch with Golden Claim. We know how to hit the right nerve!

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